Decade's 10 key Web moments
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I mentioned a couple of weeks ago that I was interviewed in Toronto by Fox News when they were in Toronto for the Munk Debates (Dec 1) – Nigel Lawson and Bjorn Lomborg v George Monbiot and Elizabeth May (Green Party of Canada leader). …
1.2000: The (first) Internet bubble bursts. Lots of people made a lot of money, lots of people lost a lot. But the collapse's effect, similar to a forest fire, cleared the way for a lot of new growth and a more mature, more reality-based Web.
2.2000: Craigslist starts its march to national prominence. The San Francisco tech-geek message list started expanding beyond the Bay City, adding nine cities. By decade's end, it not only will have helped you sell your kid's old bike, it will have threatened the very ecosystem of the news media by stripping away classified-ad revenue.
3.2001: The first iPod is introduced. Apple's portable player of music in digital-file format would pave the way for music sales on the Internet (iTunes), challenging the share-with-everyone-but-the-creators model of Napster. iPods also, of course, would lead to the iPhone, which puts the World Wide Web of mobile entertainment, plus a phone, in people's pockets.
4.2000-02: Poltical blogs get going in earnest. Political sites would be the first to prove that writing Web logs wasn't just for hobbyists, that there was money to be made and influence to be wielded. Among the pioneers, both with Chicago roots, were Markos Moulitsas' Daily Kos (2002), and John McIntyre's and Tom Bevan's Real Clear Politics (2000).
5. 2001: Wikipedia begins. What Wikipedia proved was the potential to harvest the Web for massive, nonprofessional collaboration, a lesson that political campaigns would soon take to heart.
6. 2003: MySpace is launched. It would grow within three years to become the most popular social-networking service in the United States. In addition to paving the way for Facebook's growth in more recent years, MySpace demonstrated that many, many Americans absolutely wanted to have personal Web pages and conduct social lives online. The service also became an effective vehicle for music promotion.
7. 2005: The “Saturday Night Live” Digital Short “Lazy Sunday” premieres. Besides being a precursor of short-comedy video sites like Will Ferrell's “Funny or Die,” it proves fundamental in establishing the Web for watching video. “The viral expansion of that clip,” said Bill Tancer, an executive with the Hitwise Web measurement firm, “was what really allowed ( YouTube) to surpass all of the other video search services.”
8.2006: Broadband Internet access takes hold. By mid-2006, nearly three-quarters of Net users were accessing the Web via cable or DSL modem. If people were still using telephone lines to connect to the Internet, the online video revolution wouldn't have been possible.
9. 2006-07: Internet stars flirt with the mainstream, but the mainstream goes home alone. LisaNova, a YouTube performer, has a stint on Fox's late-night sketch show “Mad TV” but doesn't last. Brooke Brodack, another YouTube star, signs a development deal with Carson Daly's company, but nothing of impact has come of it. Amanda Congdon, host of the hit, Internet-based news show Rocketboom, signs with ABC News but, again, doesn't last.
10. 2006: Twitter is created. The site gives everyone from bored journalists to bored celebrities a place to jot and share their micro thought bursts. While it's too soon to know the ultimate impact, the growth curve has been phenomenal.
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